In Salesforce some customization are not available in Metadata API. You have to made them manually in all your Organization. The following components can’t be retrieved and deployed with Metadata API.

• • Account Teams
  • Activity Button Overrides
  • Analytic Settings
  • Automated Case User Settings
  • Auto-number on Customizable Standard Fields
  • Campaign Influences
  • Case Contact Roles
  • Case Feed Layouts
  • Case Team Roles
  • Console Layouts
  • Multiline layout fields for contract line items
  • Currency Exchange Rates
  • Data Category Visibility Settings
  • Delegated Administration
  • Divisions
  • Fiscal Year
  • File Upload and Download Security Settings
  • Lead Settings
  • Live Agent chats routed with Omni-Channel
  • Mail Merge Templates
  • Mobile Administration
  • Mobile Users and Devices
  • Multiline layout fields for opportunity teams
  • Offline Briefcase Configurations
  • Opportunity Big Deal Alerts
  • Opportunity Update Reminders
  • Organization Wide Email Addresses
  • Outlook Configurations
  • Partner Management
  • The following standard picklists: IdeaTheme.Categories, Order.Status, Question.Origin. (All other standard picklists are supported.)
  • Predefined Case Teams
  • Product Schedule Setup
  • Public and Resource Calendars
  • Quote Templates
  • Salesforce to Salesforce
  • Self-Service Portal Font and Colors
  • Self-Service Portal Settings
  • Self-Service Portal Users
  • Self-Service Public Solutions
  • Self-Service Web-to-Case
  • Service report templates
  • Site.com
  • Social Account/Contact Settings
  • Social Business Rules
  • Social Customer Service Settings
  • SoftPhone Layout
  • Solution Categories
  • Solution Settings
  • Standard fields that aren’t customizable, such as autonumber fields or system fields
  • Tag Settings
  • Territory Assignment Rules
  • User Interface Settings (except calendar features, which are supported in ActivitiesSettings)
  • Web Links on Person Account Page Layouts
  • Web-to-Lead